Visuelle Kommunikation / MASTER / WITH A SPECIALIZATION IN VISUAL COMMUNICATION AND ICONIC RESEARCH
Generation Y Not?
Hyperlocal publishing based on the example of Feldbergstrasse in Basel
Why not explore the close, the hyperlocal through different perspectives instead of travelling far searching for interesting topics? Hyperlocal design activism is a method driven by a can-do and a why-not attitude. All the content comes from Feldbergstrasse in Basel and is provided by a team of authors, photographers and illustrators from Switzerland and other parts of the world. Hyperlocal journalism and publishing means concentrating on one specific area in your neighbourhood. Creating a medium for a street also means creating a small community that is directly or indirectly invovled in the hyperlocal topics. Since social media is already part of our everyday life, and print will probably never die, designers and publishers are finding new solutions to combine both in a way that fits the context. So how can the heterogenous hyperlocal content of Feldbergstrasse be translated into an ongoing hybrid publication?